Ready Education
Visual identity, creative direction and motion graphics
- Client
- Ready Education, global Ed-Tech platform, $20M+ ARR
- Scope
- Identity, creative direction, motion, rollout
- Timeline
- 6 months, kick-off to launch in July 2024
- Result
- 5 brands into one identity
Ready Education had grown through a series of mergers and acquisitions, and the brand showed it. Five separate products, four markets, and no creative thread holding them together. The challenge was to establish a unified brand system that could sit credibly above all five products, without erasing the individual character each had built with its own audience across North America, the UK, the Netherlands and France.
The challenge
By 2024 Ready Education was a $20M+ ARR business operating as five brands: Ready Education, CampusGroups, AppScho, StuComm and myday, across North America, the UK, France and the Netherlands. That meant five identities, six websites and CMS platforms, and creative effort split five ways. The visual identity hadn't matured with the business, and the model wasn't sustainable.
The idea
Rather than start from zero, we built on the existing essence of all five brands and rebuilt around one principle: the students are at the centre of everything we do. The Ready Education identity held the most equity, so we drilled into it and extrapolated. The graduation cap became the anchor of the system, framing the student and the moment, and abstracted to show progression and momentum towards success.
The system
We created a modern brand, honing in on the core colours but lightening and brightening them into something bolder, extended with gradients. Figtree, a simple, fresh sans serif, was chosen to hold up across every touchpoint. The cap motif drove photography cut-outs, iconography and pattern. Motion guidelines were built from day one. Motion wasn't an afterthought, it was part of the brand.
The rollout
Six months from kick-off to launch. We led the identity and worked with a web development partner to launch a single new website, combining five brands that sat on different CMS platforms. A freelance designer supported the rollout across guides, social and templates. The site launched in July 2024 and the new creative followed across every touchpoint.
The outcome
Five brands became one. Six websites and CMS platforms became one, with a clearer proposition, sharper messaging and real cost savings. The business also gained a design system the team can scale. Well received internally and externally, the rebrand gave Ready Education an identity that finally matched its scale.