Define the brand
No brand yet? Start here.
Who you are, who you win, and why they choose you. You leave with a position your whole team can say in one sentence and your buyers can repeat.
- Brand strategy
- Positioning
- Messaging
- Naming
Build the brand your growth depends on.
Brand strategy, identity and systems for start-ups and scale-ups, from first foundations to growth. Senior-led, fixed scope, and built with AI so your team stays on brand as you scale.
Limited availabilityFive brands. Six websites. One identity.
Ready Education, a $20M+ ARR Ed-Tech platform, live in six months.
Read the case study
Everyone can ship.
Few can say who they are.
AI made execution cheap, so every market is louder. Your buyers, investors and candidates decide in seconds who sounds credible. You need a position that cuts through and a system that holds everywhere you show up.
Build the system
Position agreed? Start here.
Identity, design system, tone of voice and motion, built to hold up as your team grows. You also get a self-serve AI brand system, so your team can make on-brand slides, documents and pages without waiting on a designer.
- Identity
- Design system
- Tone of voice
- AI brand system
Launch it everywhere
Brand built, not used? Start here.
Your brand earns its keep in the market. You get it applied across your launch assets, campaigns and sales material, with design support for your website and team where it helps, and files your team can use on day one.
- Brand launch
- Campaigns and motion
- Sales and social assets
- Video production
- Paid media
- Ongoing design support
Work that changed how a business is seen.
Two recent brands, from first workshop to launch.
Signal Homecare
A home-care start-up entering a crowded market. The brand is built around trust, not product specs.
Strategy, identity and rollout for a category newcomer.
Ready Education
A global Ed-Tech platform running as five brands, now one.
5 brands into one, live in 6 months.
Worked with teams at
What people say.
“One of the best designers I have worked with in my 20+ year career. Alex is creative and passionate, and he brings a vision to life, from brand strategy through to every touchpoint of execution.”
“Alex guided us through multiple acquisitions and complex rebrands, elevating the brand while keeping the team engaged throughout.”
“He hit the ground running and quickly raised the level of creative execution across the board.”
“Alex is one of those rare professionals who combines exceptional creative talent with strategic thinking and operational excellence.”
Your brand, ready for AI.
Your team will create more content with AI than you can review by hand. If your brand lives only in a PDF, the output drifts. You get a system your tools can read and your team can run themselves.
A self-serve AI brand system
Your colours, type, components and voice, set up inside an AI tool so your team can make slides, documents and pages that stay on brand, without waiting on a designer.
- Machine-readable guidelinesVoice, rules and do-nots in a format your AI tools follow.
- Prompt and style kitsTested prompts for the work your team does every week.
- A review checklistA fast human check before anything goes public.
How AI is used on your project: research, exploration and production, always reviewed by a senior designer. Positioning and final design decisions stay human. Your confidential material stays out of tools unless you approve it.
An illustrative voice file. Yours is built from your positioning.
Straight answers.
Still unsure? Book a call and ask us directly.
What does a project cost?
Every project is scoped and quoted to a fixed fee, so you know the full cost before any work starts. Pricing is scoped to your project on a call. Share what you need in the form and you'll hear straight away whether it's a fit.
How long does it take?
A full brand build usually takes 6 to 10 weeks. If you start at a later stage it is quicker, and ongoing design support is scoped to what you need. You get a dated plan before you commit, and it holds.
How is AI used on my project?
AI supports research, exploration and production, with a senior designer making every call and checking the output. Your confidential material never goes into a tool without your approval, and you can opt out of AI on your project. You also get a brand your own AI tools can follow.
Do you build websites?
Brand comes first. When your website needs to carry the brand, you can get design support or direction for your own team or developers. Studio Lucro isn't a website build shop.
How will I work with the team?
You work with one senior lead who is accountable for the result and does the core work, including motion. You get weekly check-ins and shared files, not a hand-off to a junior. When your project needs more, such as video or paid media, a trusted specialist joins for that part, so you get the right skill without an agency's overhead. You still have one point of contact and one quote.
Who is this for?
Start-ups and scale-ups in tech, SaaS and Ed-Tech, and corporate teams that need a brand to move faster. If you're a local business who needs a lighter, fixed-price option, Corner Studio is built for you.
What happens after I get in touch?
You hear back within one working day, then have a 30 minute call, then get a fixed-scope proposal within a week. No pitch marathon, no obligation.
Notes on brand, design and growth.
Practical thinking for teams building a brand that scales.
Why your brand breaks as your team grows
A brand that works for ten people stops working at fifty. Here is where the cracks show first, and how to fix them before your buyers notice.
Can your team say what you do in one sentence?
A quick test to find out whether your positioning is doing any work, and what to fix when it is not.
How to brief AI so it sounds like your brand
Generic prompts give you generic work. A short voice file gives your tools something real to follow.
Tell us about your brand.
A few details help you hear back faster, and tell you quickly whether it's a fit.
- Within one working day: you hear back.
- Within a week: a 30 minute call, then a fixed-scope proposal.
- Then: a dated plan before any work starts.
- Pricing: scoped to your project on the call.
Prefer email? hello@studiolucro.com